The NYCC Story
The New York Cocktail Company believes in the undeniable and often undefinable magical quality of their storied hometown, and their portfolio of small-batch, ready-to-serve, bottled cocktails created by world-class bartenders are as elegant and timeless as New York City itself.
It’s no secret that many of the New York’s best bars pre-mix, batch, and bottle many of their signature cocktails in advance, primarily for the convenience of presenting consistent, quality cocktails in a high-volume environment.
This assures that guests will always receive the same drink using the exact house recipe, no matter the occasion or the particular bartender making the drink. And despite the appearance, it’s not as simple as just pouring in the glass. The craftsmanship of the bartender plays a hand in the complete experience–from storing the pre-mixed bottle at the right temperature; choosing the proper glassware selecting the perfect quality ice; topping off the drink with seltzer, tonic, or a flavored sparkling soda; garnishing with fresh citrus peels, hand-grated spices and seasonings, and aromatic fresh herbs; and carefully presenting it on a coaster for the guest to experience with all their senses. Each drink made conveys convenience without diminishing the quality and the emotional connection between the bartender and a guest after experiencing that first sip.
And if the dark days of the pandemic demonstrated, the conviviality and community bars are known for is something that should never be taken for granted. During the mandatory shut-downs and government regulations, bars had to adapt and pivot their businesses, and one way to keep serving drinks (and the community) was through ready-to-drink cocktails. People stuck at home were turning to stirring and shaking up classic cocktails at home, but a bottled cocktail was a way to continue to enjoy the signature drinks from your favorite bar and connect with the memories and longing to be back inside at your regular barstool while also supporting the bar’s staff.
But a bottled cocktail starts with the proper balance of the quality ingredients involved, and The New York Cocktail Company has partnered with some renown brands around the world for the spirits and liqueurs used to creature their signature drinks–from Mancino Vermouth made in a small family-run distillery in Asti, Piedmont, Italy to Su Casa Mezcal from Oaxaca, Mexico to Brooklyn’s own Forthave Spirits, Faccia Brutto Spirits, and Brooklyn Gin.
Even now, when we can post up for a drink at bars whenever we please and many have bar carts at home adorned with their favorite spirits, having an elegant bottle from The New York Cocktail Company on hand made with quality ingredients, properly diluted, is a way to have a beautiful world-class cocktail served at some of the best bars in town at home.
With The New York Cocktail Company you can have an elegant New York bar experience no matter where you are–whether it’s a sunset aperitivo on a park bench, the practical comfort of your apartment’s fire escape on a hot summer day, gathered with friends on your building’s stoop, or a refined pre-dinner cocktail at home.
The New York Cocktail Company knows that bottled drinks are more than a trend, they’re timeless, like New York City itself. And they’ve reached out to some of New York’s top bartenders to craft their initial quartet of signature cocktails in The New York Cocktail Company portfolio.
Negroni
No matter where you are, the transportive sense of alfresco imbibing in a historial Italian palazzo can be summoned with each sip of a Negroni, Italy’s iconic equal-parts cocktail made with gin, red bitters, and sweet vermouth. Its popularity knows no bounds and has become the most-ordered cocktail in the world–its continued stylish regard has helped Americans learn to appreciate the often polarizing flavor of bitter that has long embraced as an essential part of Italian drinking culture. The Negroni, too, serves as a symbolic beacon, and the heart, of Dante, where Renato Tonelli knows a thing or two about making Negronis. The New York-born Italian American Beverage Director at Dante NYC and 2023 American Bartender of the Year has perfected the spirited, herbaceous, and bittersweet Negroni in four distinctive, perfectly balanced variations: the Classic Negroni, Chocolate Negroni, Mezcal Negroni, and Espresso Negroni.
SHOP COCKTAILS
Select from one of the best Negronis in NYC
